strategy+business: Millennials are risk-aware, not risk-averse


Michele Wucker wrote in strategy+business magazine about why it’s important to take with a big grain of salt all of those headlines that declare the millennial generation to be “risk averse.”

“When we look behind the headlines, it is clear that millennials, rather than being risk-averse, are risk-savvy and risk-aware.

By some measures, such as their investments or social decisions, millennials take fewer risks than the generations that came before. But by others — say, speaking up at work or career decisions — millennials likely set older generations’ alarm bells ringing. Seven in 10 millennials aspire to be CEOs, and more than nine in 10 seek more broadly defined leadership roles — none of this is for the faint of heart.

The reality is that their methodical, information-fueled approach to assessing what to do with their money, free time, and careers may lead millennials to decisions that strike their parents and elders as risk-averse — but that also have a compelling logic. And their attitudes and actions challenge the way we all might think about risk itself.”

Read the full story HERE

Michele Wucker

About Author

Michele Wucker is a global thought leader and the author, most recently, of THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore (St Martin's Press, 2016). Learn more about her at

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