New Model Adviser: The Signs Were There


Magazine cover with a rhino horn against a blue background with New Model Adviser logo and text "The Signs Were There"New Model Adviser, a publication of CityWire in the United Kingdom, featured gray rhino theory on the cover of its March 2020 issue, entitled “The Signs Were There.”

The issue features an interview with Gray Rhino & Company CEO Michele Wucker. “COVID-19 was not unexpected. In fact, it is an example of a Gray Rhino event. The economist who coined the term tells editor WILLIAM ROBINS why we should have seen the pandemic charging at us from a mile away.” Read the full article HERE.

Michele Wucker
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Michele Wucker is a global thought leader and the author, most recently, of THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore (St Martin's Press, 2016). Learn more about her at

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