The past year has reminded us all spectacularly that life is all about taking risks and managing uncertainty. My journey that began with the creation of the gray rhino is no exception. Though policy makers and businesses have embraced gray rhino theory beyond my wildest hopes, what really rocked my world is the way readers around the world have applied gray rhino theory to their personal lives. Health, relationships, careers, digital addictions, personal finances… the list goes on.
Those readers led me on a new, much more personal exploration of why each of us sees and responds to risks in ways that define us as distinctively as a fingerprint.
And so, drumroll please… I’m so happy to share with all of you that You Are What You Risk: The New Art and Science of Navigating an Uncertain World is now available for pre-order and will be released on April 6 in the United States and May 6 internationally. Scroll down to learn why you may want to buy now versus later.
You’ll learn so much from reading this book, just as I did in researching it.
- How understanding your risk fingerprint –the unique mix of culture, environment, personality, experiences, and physiology that affect your risk choices—gives you a powerful tool to improve your decisions and better relate to your peers, clients, and friends and family.
- How risk stereotypes may be undermining you and your team in ways you don’t even realize –and how to short-circuit those stereotypes.
- How exercising risk empathy can help to break through logjams in professional and personal relationships.
- How surprising influences like what you eat or even the temperature or fragrance in the room can affect your risk decisions.
- How tapping into your sense of purpose –as an individual or organization—can help you to take more “good” risks and fewer “bad” ones.
This is my fourth book, but it has involved the first time that so many interviewees have told me that my questions gave them new insights into how and why they made the choices they did, helping them to see the world in a new way, to make better decisions, and to strengthen their relationships –both personal and professional.
These courageous and insightful subjects and their stories will surprise and inspire you when you read about them in YOU ARE WHAT YOU RISK.
If you buy during the pre-sale, any time from now through April 5th, you will get valuable BONUS gifts and access. Bulk discounts and bonuses are available too:
- Buy 1 book and get the first chapter right away,
PLUS an invitation to my exclusive virtual book launch April 6 with additional content, special guests, and opportunities for Q&A. - Buy 5+ books and get all of the above for each book ordered,
PLUS a workbook to help you systematically apply the book’s lessons to your life and work
PLUS a bookmark and autographed bookplate to go with each book. - Buy 100+ books and you get all of the above,
PLUS you’ll get a FREE 45-minute virtual fireside chat with me in conversation with a thought leader from your company for your team, group, or customer marketing event (must be booked by March 31, 2021). - Buy 300+ books and you’ll get the advance chapter, invitation to the virtual book launch, and workbook, PLUS you’ll get the choice of
- A FREE customized 60-minute virtual webinar for your team, group, or customer marketing event to combine with a conversation with someone from your company (must be booked by March 31, 2021.)
-Or- - Two FREE 30-minute virtual author appearances and Q&A sessions with your virtual book club with employees and/or clients (must schedule by March 31, 2021.)
- A FREE customized 60-minute virtual webinar for your team, group, or customer marketing event to combine with a conversation with someone from your company (must be booked by March 31, 2021.)
- Buy 500+ books. Let’s talk! I can further customize a webinar with training and follow-up sessions.
HOW TO GET YOUR PRE-ORDER BONUSES:
- Order your books through your favorite online retailer or, if you don’t have a favorite, pick one of the sellers listed here. Buy through Porchlight Books for great bulk discounts and fulfillment.
- Fill out the form below
- Submit your receipt/order confirmation to preorders@thegrayrhino.com.
- Sit back and enjoy your bonuses – and the book when you get it in early April.
It would be amazing to have you at the April 6 webinar, so please pre-order at least one book for yourself. And remember, if you buy in bulk, then not only do you get extra bonuses, but your client or team gifts this year are in the bag.