Pegasus Books, April 2021 (US); international English edition via Simon & Schuster International, May 2021
China simplified characters edition via CITIC, Summer 2021
Also coming soon: Taiwan edition via Commonwealth, Korean edition via Miraebooks, Romanian edition via Editura Creator
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What drives a sixty-four-year-old woman to hurl herself over Niagara Falls in a barrel? Why are corporate boards paying more attention to risky personal behavior by CEOs? Why are some countries quicker than others to recognize—and manage—risks like pandemics, technological change, and the climate crisis?
The answers to these questions identify each person, organization, and society as distinctively as a fingerprint. Understanding the often-surprising origins of these risk fingerprints can open your eyes, inspire new habits, catalyze innovation and creativity, and improve teamwork. Together, these insights provide a beacon in a world that suddenly seems more uncertain than ever.
How you see risk and what you do about it depend on your personality and experiences; culture and values; the people around you; and even unexpected things like what you’ve eaten recently, the temperature in the room, or the fragrance in the air. Being alert to these often-unconscious influences will help you to seize opportunity and avoid danger.
Drawing on compelling stories from risk takers around the world and weaving in economics and social psychology, Wucker bridges the divide between professional and lay risk conversations. She challenges stereotypes about risk attitudes. She shows how the new science of “risk personality” is re-shaping business and finance. And she reveals how embracing risk empathy can resolve conflicts. Wucker shares insights, practical tools, and proven strategies that will help you to make better choices, both big and small.
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You Are What You Risk is a clarion call for a new conversation about our relationship with risk and uncertainty. In this ground-breaking and accessible book, Michele Wucker examines why it’s so important to understand your risk fingerprint. She shows how to make your risk relationships work better in business, life, and the world.
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