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You are at:Home»YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World
YOU ARE WHAT YOU RISK Book cover; Available for Pre-order and arriving April 6

YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World

Pegasus Books, April 6th, 2021 (US); international English edition via Simon & Schuster International, May 6th, 2021
China simplified characters edition via CITIC, June 2021
Also coming soon: Korean edition via Miraebooks, Romanian edition via Editura Creator

Bulk purchase order bonuses includ customized virtual presentations, fireside chats, corporate book club support, webinars, and personalized autographs are available with bulk purchases. Email for more information.

What drives a sixty-four-year-old woman to hurl herself over Niagara Falls in a barrel? Why are cor­porate boards paying more attention to risky personal behavior by CEOs? Why are some countries quicker than others to recognize—and manage—risks like pandemics, technological change, and the climate crisis?

The answers to these questions define each person, organization, and society as distinctively as a finger­print. Understanding the often-surprising origins of these risk fingerprints can open your eyes, inspire new habits, catalyze innovation and creativity, improve teamwork, and provide a beacon in a world that suddenly seems more uncertain than ever.

How you see risk and what you do about it depend on your personality and experiences; culture and values; the people around you; and even unexpected things like what you’ve eaten recently, the temperature in the room, or the fragrance in the air. Being alert to these often-unconscious influences will help you to seize opportunity and avoid danger.

You Are What You Risk is a clarion call for a new conversation about our relationship with risk and uncertainty. In this ground-breaking and accessible book, Michele Wucker examines why it’s so important to understand your risk fingerprint, and how to make your risk relationships work better in business, life, and the world.

Drawing on compelling stories from risk takers around the world and weaving in economics and social psychology, Wucker bridges the divide between professional and lay risk conversations. She challenges stereotypes about risk attitudes, shows how the new science of “risk personality” is re-shaping business and finance, and reveals how embracing risk empathy can resolve conflicts. Wucker shares insights, practical tools, and proven strategies that will help you to make better choices, both big and small.

Order from your favorite bookseller or online at one of these:

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For more ordering options visit the Simon & Schuster website.

YOU ARE WHAT YOU RISK
YOU ARE WHAT YOU RISK Book Cover Click to order YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World (Pegasus Books, April 6, 2021)
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Interview with @AfshinMolavi for Emerging World: Facing our "Gray Rhinos." Read below and subscribe!  ecs.page.link/4g3qT

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LISTEN: I was delighted to be interviewed for the inaugural episode of ACCA's Rethinking #Risk #podcast on building #resilience and thinking long-term ecs.page.link/XjZRz pic.twitter.com/3Tp0…

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‘The world is getting scarier': How climate change multiplies risk. Michele Wucker's new book analyzes how the world wrestles with uncertainty. via @grist  ecs.page.link/koASQ

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2:06 am · April 15, 2021
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#YouAreWhatYouRisk: The New Art and Science of Navigating and Uncertain World is now available at your favorite book seller. ecs.page.link/ecMGj pic.twitter.com/sgCm…

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Gray Rhino Theory and the Texas Deep Freeze | The collapse of the Texas power supply followed not just the 1989 blackout but another similar weather-related one in 2011 and many unheeded warnings. | LinkedIn ecs.page.link/qSziK

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4:30 pm · April 13, 2021
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Gray Rhino® & Company provides a simple yet powerful framework, training and tools to help individuals, organizations, and communities to better counter and overcome obvious but neglected challenges in business, life, and the world.

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