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  • About
    • Founder & CEO
    • &Company
    • Testimonials
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    • Speaking
    • Executive Masterclass – Risk Management
    • Speech Topics
    • The Challenge
    • Strategic Advisory
    • Workshop and Interactive Training Topics
  • THE GRAY RHINO
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    • International Editions
      • 灰犀牛 (Chinese Traditional Characters)
      • 灰犀牛 (Chinese Simplified Characters)
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  • YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World
    • YOU ARE WHAT YOU RISK Pre-Order Bonuses
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The Gray Rhino
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About

Gray Rhino & Company helps decision makers to develop strategies that create new opportunities from clear but under-addressed risks and challenges. A “gray rhino” is a clear and present danger in business, life, and the world that gets short shrift despite—indeed, often because of—its size and obviousness. While we’re all too likely to neglect, downplay, or outright ignore gray rhinos, we are not condemned to do so. Leaders and organizations that recognize and act on the gray rhinos in front of them have a strategic advantage. Gray Rhino & Company helps you to channel the power of the gray rhino to work for you.

Look at recent headlines full of companies that ignored gray rhinos: auto companies that forgot how crucial safety is to their reputation and bottom line; to the financial institutions where warnings went unheeded; and to the many firms whose networks were hacked and reputations damaged because they didn’t pay enough attention to cyber security. Consider the decisions we all make daily, putting off what we know is important to do, and paying the consequences.

We all make mistakes all the time because humans are vulnerable to decision biases, flawed risk perception and management, and misjudged costs of not acting in time. But once you recognize common blind spots, you can use new insights and strategies not only to avoid repeating common mistakes, but also to spark innovation.

The Gray Rhino® suite of services—keynote speeches, interactive workshops, consulting, evaluation and assessment, digital tools, online courses, webinars, curated conversations, and custom content—can help you and your organization or community to face the gray rhinos out there and own them while others get trampled.

If you’ve read Gray Rhino & Company founder Michele Wucker’s book THE GRAY RHINO, How to Recognize and Act on the Obvious Dangers We Ignore, you know that gray rhinos hang out with a menagerie of troublemakers: the elephant in the room, the see-no-evil monkeys, the black swan, and the ostrich with its head in the sand. Just as the gray rhino doesn’t work alone, neither should leaders who want to confront potential threats and turn them into opportunities. That’s why we’ve created a Gray Rhino® global network of thought leaders, analysts, and industry experts to help your organization to assess your gray rhino readiness and to strategize smart responses to obvious but neglected risks and challenges ranging from the everyday to the global.

Contact us to learn more about designing a Gray Rhino® program that helps you not only to get out of the way, but to harness the power of the gray rhino to innovate and help your organization thrive in face of change.

YOU ARE WHAT YOU RISK
YOU ARE WHAT YOU RISK Book Cover Click to order YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World (Pegasus Books, April 6, 2021)
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#YouAreWhatYouRisk: The New Art and Science of Navigating and Uncertain World is now available at your favorite book seller. ecs.page.link/ecMGj pic.twitter.com/sgCm…

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10:03 pm · April 13, 2021
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Gray Rhino Theory and the Texas Deep Freeze | The collapse of the Texas power supply followed not just the 1989 blackout but another similar weather-related one in 2011 and many unheeded warnings. | LinkedIn ecs.page.link/qSziK

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4:30 pm · April 13, 2021
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Perspective | No, the coronavirus pandemic wasn’t an ‘unforeseen problem’ | The coronavirus pandemic isn’t a ‘black swan.’ It’s a gray rhino. ecs.page.link/fYXtq pic.twitter.com/R4ri…

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10:03 pm · April 12, 2021
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Life-or-Death #Pandemic Choices: My great-grandfather, Josef Bilek, lost his year-old restaurant and his life to the Great Flu of 1918  ecs.page.link/dffwM

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1:00 pm · April 9, 2021
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Q&A in @LANACION (Argentina) "El Covid fue como una bestia inminente, a la carga y enojada" ecs.page.link/vzwkW

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5:02 pm · April 8, 2021
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Gray Rhino® & Company provides a simple yet powerful framework, training and tools to help individuals, organizations, and communities to better counter and overcome obvious but neglected challenges in business, life, and the world.

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