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You are at:Home»Media»In the Media»Constructing cognitive models using the gray rhino risk framework

Constructing cognitive models using the gray rhino risk framework

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By Michele Wucker on October 15, 2025 In the Media
Screenshot of headline and citation information for article: Constructing cognitive model in the framework of gray rhino risk: Based on competition data for safety professionals in large Chinese enterprises,
Reliability Engineering & System Safety,
Volume 266, Part B,
2026,
111787,
ISSN 0951-8320,
https://doi.org/10.1016/j.ress.2025.111787.
(https://www.sciencedirect.com/science/article/pii/S0951832025009871)

The scholars Qian Wang, Jiehua He, Leyao Wang, and Ruipeng Tong applied gray rhino theory in their study of safety professionals in large Chinese enterprises, Constructing cognitive model in the framework of gray rhino risk: Based on competition data for safety professionals in large Chinese enterprises, to be published in print in the February 26 issue of Reliability Engineering & System Safety .

“In recent years, the gray rhino metaphor has been extensively applied in the fields of social risk governance and work safety. For example, it is used in community resilience building and risk assessment of engineering projects under gray rhino event,” the authors wrote. “As the transition from passive management to active management, it is of significance to develop a cognitive model within the framework of gray rhino risk, which can provide strong theoretical support and practical guidance for organizational safety management and individual risk cognition.”

They continue: “Individuals or organizations cope with uncertain risk through the close connection between risk cognition and risk management. Moreover, the risk gradient management model and the gray rhino risk framework provide new ideas for the study of cognitive models. Specifically, the gray rhino theory serves as a bridge between individual risk cognition and organizational safety management, and functions as a theoretical lens to integrate the information processing process and hierarchical management stages to construct a multidimensional risk cognitive model. “

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Michele Wucker
Founder & CEO at Gray Rhino & Company
Michele Wucker is a policy and business strategist and author of four books including YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World and the global bestseller THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore. Read more about her at https://www.thegrayrhino.com/about/michelewucker
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Michele Wucker is a policy and business strategist and author of four books including YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World and the global bestseller THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore. Read more about her at https://www.thegrayrhino.com/about/michelewucker

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