Close Menu
  • Main Home
  • About
    • Founder & CEO
    • The Challenge
    • Testimonials
    • In the Media
    • Gray Rhino Trademark Guidelines
    • Contact
  • Services
    • Speaking
    • Speaking Topics
      • TOP GLOBAL ECONOMY GRAY RHINOS
      • CLIMATE RISK GRAY RHINOS: STRATEGIC RESPONSES
      • GENDER AND RISK
      • THE RISK YOUR “FREE-FROM” FOOD BRAND CANNOT AFFORD TO TAKE
    • Workshop and Interactive Training Topics
      • RISK SKILLS IN THE FUTURE OF WORK
      • RISK FINGERPRINT FORENSICS
      • GRAY RHINO PROOFING YOUR FUTURE
    • Executive Masterclass – Risk Management
    • DCRO Risk Governance Institute
    • Earn the Mastering Gray Rhino® Governance Certificate
    • Strategic Advisory
    • NEW Microlearning Course: What’s Your Gray Rhino? [Personal version]
  • THE GRAY RHINO
    • Corporate Book Clubs
    • International Editions
      • Italian -Il Rinoceronte Grigio
      • Brazilian Portuguese -O Rinoceronte Cinza
      • Norwegian: GRÅ NESHORN
      • 灰犀牛 (Chinese Traditional Characters)
      • 灰犀牛 (Chinese Simplified Characters)
      • Korean: 회색 코뿔소가 온다
      • Hungarian: A szürke rinocérosz
    • Readers Guide
      • Media
  • YOU ARE WHAT YOU RISK
  • Gray Rhino Blog
    • The Horn
    • My Gray Rhino
    • Audio
    • Video
    • Quiz: How Rhino Ready Are You?
Facebook X (Twitter) Instagram
Trending
  • Constructing cognitive models using the gray rhino risk framework
  • Substack Gray Rhino Wrangler Short Series: the Big Ugly Debt Gray Rhino
  • Kerala’s Landslide Grey Rhino
  • IRM India Affiliate’s What’s the Risk?®️ – National Resilience In The Age of Polycrisis
  • Earn the Mastering Gray Rhino® Governance Certificate
  • The Gray Rhino microlearning course (personal version)
  • ARK Wealth Summit Hong Kong 2025: Reshaping Risk Awareness
  • On Substack: Wrangling this Gray Rhino Rampage
Facebook LinkedIn RSS
Gray Rhino & Company
Leaderboard Ad
  • Main Home
  • About
    • Founder & CEO
    • The Challenge
    • Testimonials
    • In the Media
    • Gray Rhino Trademark Guidelines
    • Contact
  • Services
    • Speaking
    • Speaking Topics
      • TOP GLOBAL ECONOMY GRAY RHINOS
      • CLIMATE RISK GRAY RHINOS: STRATEGIC RESPONSES
      • GENDER AND RISK
      • THE RISK YOUR “FREE-FROM” FOOD BRAND CANNOT AFFORD TO TAKE
    • Workshop and Interactive Training Topics
      • RISK SKILLS IN THE FUTURE OF WORK
      • RISK FINGERPRINT FORENSICS
      • GRAY RHINO PROOFING YOUR FUTURE
    • Executive Masterclass – Risk Management
    • DCRO Risk Governance Institute
    • Earn the Mastering Gray Rhino® Governance Certificate
    • Strategic Advisory
    • NEW Microlearning Course: What’s Your Gray Rhino? [Personal version]
  • THE GRAY RHINO
    • Corporate Book Clubs
    • International Editions
      • Italian -Il Rinoceronte Grigio
      • Brazilian Portuguese -O Rinoceronte Cinza
      • Norwegian: GRÅ NESHORN
      • 灰犀牛 (Chinese Traditional Characters)
      • 灰犀牛 (Chinese Simplified Characters)
      • Korean: 회색 코뿔소가 온다
      • Hungarian: A szürke rinocérosz
    • Readers Guide
      • Media
  • YOU ARE WHAT YOU RISK
  • Gray Rhino Blog
    • The Horn
    • My Gray Rhino
    • Audio
    • Video
    • Quiz: How Rhino Ready Are You?
Gray Rhino & Company
You are at:Home»Global»Toblerones and Googling: A Transatlantic View
Toblerone old and new

Toblerones and Googling: A Transatlantic View

0
By Michele Wucker on November 29, 2016 Global, The Horn

You may recall a spike in Google searches for “What’s the European Union?” after British citizens voted in June to leave the EU. When I woke up in London the morning of November 9th, Londoners, no doubt feeling a bit smug now that the US has had its own ballot-box surprise, quipped that the most googled query in the United States that morning was “What is the US President?”

Back in the USA after a extended trip to Europe, I’ve found people don’t laugh nearly as hard as Brits did; nor, do I suspect, did the British find as much humor in their compatriots’ Brexit googling as did Americans.

Whatever direction your sense of humor leans, the parallels between the economic, social, and political dangers facing the United States and Europe are striking. And the results of the US presidential election have sent the risk level through the roof on two of the biggest concerns of 2016: deepening fractures within the European Union, and rising nationalist populism in the United States –and the policy consequences and economic and social impacts of both.

Toblerone before and after Brexit
Toblerone before and after Brexit

On November 8th, Election Day in America, Twitter in the UK was aflutter over Toblerone’s announcement that it would change the side of the iconic triangles in its signature chocolate bar because of rising costs. What once had looked like an orderly line of mountains now looked like a bad case of dentistry or the result of a punch in the face.

Some of the twitterati lamented that people were so upset about Toblerone’s announcement that they were ignoring a potentially historic election in the United States. But the fabled chocolate bar was, in fact, a good metaphor for the choice that both Brexit and Donald Trump voters made. In their fervor to stick it to the powers that be and protest globalization, neither group thought through the consequences, which would leave them worse off than before.

In America, it’s only a matter of time before the voters who thought Trump would make their lives and pocketbooks better figure out that his policies are unlikely to do so.

Mondelez, which makes Toblerone, insisted that the change was not Brexit related but it’s unlikely that it convinced many people. It was way too soon after other companies raising prices in the UK because of falling pound raised import prices.

From London, I traveled to Belgium on the Eurostar after passing through newly enhanced security checks at the train station. In Brussels, I marveled at how the variety of cuisines had increased since my last visit five years ago: sushi, Thai, Indian, you name it. Global influences were flourishing in the country where the Wallonia regional parliament had temporarily blocked the EU-Canada trade deal just a few weeks earlier. Graffiti on at least one highway overpass read “Stop TPP,” referring to the Trans Pacific Partnership trade agreement.

Despite the backlash against globalization shared by Trump supporters, Belgians were not a fan of the man himself. Nerves were still frayed over Trump’s January comments to the effect that Brussels was a “hell hole,” translated idiomatically as “rat hole.”

Belgium, like America, had its own experiences with nationalist populists tapping into ethnic tensions like Bart de Wever of the New Flemish Alliance – the controversial mayor of Antwerp, where I spent a day. Ironically, I was there visiting the impressive Red Star Line Museum, which presented a warm, human view of both the European emigrants (including Albert Einstein) who traveled to the US on Red Star boats in the 20th century and of the refugees from countries around the world.

My next stop was in Luxembourg to give a talk at the European Stability Mechanism, an inter-governmental financial organization created in 2012 to provide loans to troubled Eurozone countries or banks. It replaced two temporary post-2008 crisis mechanisms to become a permanent “firewall” against economic disruptions. The ESM exemplified the slow but steady progress the EU had been making to improve financial coordination among its members.

trump-german-mags
German magazines after the US election

I then headed east. In a train station in Germany, the newsstand was full of newspaper and magazine covers expressing clear shock. “OH MY GOD!” read one, in English. “Stranger in the White House,” read another, and “The End of the World as We Know It.” A cranky shop lady yelled at me for taking pictures of the magazine covers before I hopped on the night train to Vienna.

In Austria, I found quite different reactions. One poll showed that 44 percent of respondents believed that Austria needed a Trump of its own.

Poll in Austria after Trump election
Austria poll: 44% want someone like Trump

On my final stop, in Oslo, the media was as alarmed about the US election results as the German media was. Norway plays a special role in the Brexit debate, as its special relationship with the European Union has been touted as a possible model for what might come in the future –except for two key details anathema to the Brexiteers, movement across the EU border and paying into the EU budget, to which Norway had agreed in exchange for market access.

Before rushing off to the airport, I caught part of the first morning at the Zero climate conference. While I understood just a bit of the sessions in Norwegian, the message in the presentation slides was very clear: Trump was a great source of worry because of his professed views on climate change. Norway, which has become wealthy because of its oil resources, that week was debating its own energy and transportation policies. The trade-offs and choices involved in policies to reduce greenhouse gas emissions are real; but they deserve thoughtful, candid discussions.

I headed home to the Midwest mulling over a question that came up in several countries: was I optimistic or pessimistic about the future for Europe and the United States? I wish I could be optimistic, but reality is too powerful.

The trend was as clear in the EU as in the US: powerful forces were pulling nations and citizens apart at a time when they need to come together to fix serious problems in the world. Across the Atlantic, many people remain who see the benefit of cooperation across borders and differences, and who are alert to the dangers the world faces.

But will they -will we- do enough about the rising forces of populist nationalism in time to prevent severe damage to democracies and economies across the Atlantic?

I fear not. A critical mass of voters seems to be falling for the oldest political trick in the book: deflecting blame on immigrants and outsiders without offering real solutions to the economic disruptions that have unleashed social and political strife. The political outlook in the United States remains …interesting, in the sense of the old Chinese curse. And in Europe, politics looks equally “interesting.”

Italy’s December 4th referendum looks likely to usher in more political instability even as the country continues to wrestle with a bank crisis. In France, Francois Fillon, running on an anti-immigrant, anti-Islam platform, just won the nomination to become the center-right Republican Party’s presidential candidate in next Spring’s election, competing against National Front’s Marine Le Pen. Neither has warm and fuzzy feelings about the EU.

The details are different on either side of the Atlantic, but the broad risk outlines are eerily similar.

 

  • Author
  • Recent Posts
Michele Wucker
Follow
Michele Wucker
Founder & CEO at Gray Rhino & Company
Michele Wucker is a policy and business strategist and author of four books including YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World and the global bestseller THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore. Read more about her at https://www.thegrayrhino.com/about/michelewucker
Michele Wucker
Follow
Latest posts by Michele Wucker (see all)
  • Constructing cognitive models using the gray rhino risk framework - October 15, 2025
  • Substack Gray Rhino Wrangler Short Series: the Big Ugly Debt Gray Rhino - September 30, 2025
  • Kerala’s Landslide Grey Rhino - September 15, 2025
Brexit election EU politics risk Toblerone UK US
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
Michele Wucker
  • Website
  • Facebook
  • X (Twitter)
  • LinkedIn

Michele Wucker is a policy and business strategist and author of four books including YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World and the global bestseller THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore. Read more about her at https://www.thegrayrhino.com/about/michelewucker

Related Posts

Substack Gray Rhino Wrangler Short Series: the Big Ugly Debt Gray Rhino

On Substack: Wrangling this Gray Rhino Rampage

Gray Rhino Risks and Responses to Watch in 2024

Comments are closed.

YOU ARE WHAT YOU RISK
YOU ARE WHAT YOU RISK Book Cover Click to order YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World (Pegasus Books, April 6, 2021)
Book A Keynote or Workshop
Speakers Connect Sidebar Ad Book Gray Rhino & Company Founder & CEO Michele Wucker to speak at your next event. For more information  click on the logo  to contact Speakersconnect.

DCROI Risk Governance Institute
DCROI logo NEW! Earn the Mastering Gray Rhino Governance Certificate. Learn about DCROI's growing library of courses, networking, learning, and development opportunities focusing on the positive governance of risk-taking and the practical aspects of risk governance needed to pursue corporate goals and fulfill the purpose of our organizations.
BOOKSHOP.ORG STORE
Bookshop.org logo Shop at Bookshop.org and support independent booksellers. Browse our lists on business, decision making, current affairs, and more.
Leaderboard Ad
About
About

Gray Rhino® & Company provides a simple yet powerful framework, training and tools to help individuals, organizations, and communities to better counter and overcome obvious but too often neglected challenges in business, life, and the world.

Facebook LinkedIn
GRAY RHINO TRACKER Sign Up
Subscribe below for exclusive insights and updates in our monthly newsletter, The Gray Rhino® Tracker.

©2019
Gray Rhino & Company
4101 North Broadway, suite 104
Chicago, IL 60613-2104

  • About
  • Privacy Policy
  • Contact
©2016-2023 Gray Rhino & Company 5940 North Sheridan Road, Chicago, IL 60660
  • About
  • Privacy Policy
  • Contact

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT