The book Alice in Wonderland sits permanently on my desk: it serves as a reminder to be curious and that things are often not as they seem. In Through the Looking Glass, Alice climbs through a mirror into a world that works in reverse. Logic is reversed. In one of my favorite exchanges the Red Queen explains to Alice how they must run fast in order to stay in the same place. Does that sound like most of your days…which side of the looking glass are we really on? Thinking in reverse is a powerful mechanism. Our brain loves shortcuts;…
Author: Claudia Batten
Claudia Batten
From Claudia’s roots in commercial law she has been a founding member of two highly successful entrepreneurial ventures in the US. As part of the founding team of Massive Incorporated, a network for advertising in video games, she helped pioneer “digital” as a media buy. Massive was sold to Microsoft in 2006. In 2009 she co-founded Victors & Spoils, the first advertising agency built on the principles of crowdsourcing. V&S was acquired by French holding company Havas Worldwide. Claudia most recently spent three years running North American operations for NZTE, with the goal of bringing disruption into government while supporting the growth of NZ exports in North America. She is a Director of NZX listed digital travel company Serko, and digital advisor to the board of Westpac New Zealand. She is a self-proclaimed Squiggler – a belief that anyone can be remarkable by embracing intuition and cultivating a practice of what she calls “deliberate discomfort.” Claudia can be found online @claudiabatten or on her blog www.squigglylife.com