Whether in business or in personal life, people only partner up when each has something that the other wants. You both bring something different to the table—and, as a result of the partnership, you and your partner are better off. Basic, right? Well, one of the beneficial but under-appreciated differences someone can bring to a partnership is the ability to bear risk: some people or companies are in a better position to take on the prospect of bad outcomes than others. (Middleman businesses of all sorts are often in this position, since they typically deal with a full portfolio of…
Author: Marina Krakovsky
Marina Krakovsky
Marina Krakovsky is the author of The Middleman Economy: How Brokers, Agents, Dealers, and Everyday Matchmakers Create Value and Profit (Palgrave Macmillan). She is also co-author, with economist Kay-Yut Chen, of Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business (Portfolio/Penguin). She writes and speaks about the practical application of ideas from psychology and economics.