Author: Michele Wucker

Michele Wucker is a policy and business strategist and author of four books including YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World and the global bestseller THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore. Read more about her at https://www.thegrayrhino.com/about/michelewucker

I appeared on WTTW’s Chicago Tonight April 20th talking about THE GRAY RHINO and why the elephant in the room and the black swan needed a more dynamic companion: “I felt that the language need something much, much more active, something that gave us a choice, that recognized how hard it is to deal with something in spit of of – sometimes because it’s so big.” Watch the interview and read an excerpt HERE.

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The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore is an Editor’s Choice at 1-800-CEO-READ. “Michele Wucker’s book is more than just a clever metaphor, though; It is a carefully crafted argument in favor of concerted action in the face of our biggest challenges and most obvious dangers,” writes Dylan Schleicher. “And it can do more for business leaders, policy makers, and individuals than helping them avoid catastrophe, because learning to embrace rather than ignore a looming threat can transform it into an opportunity. Not only can we avoid being trampled, we can learn to…

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The Observer interviews Gray Rhino & Company Founder and CEO Michele Wucker about her new book, THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore. A gray rhino is the scary thing that’s right in front of you with the big horn that’s coming at you but somehow we manage to ignore anyway. Read full article at: This Author Can Help You Avoid the Elephant in the Room | Observer

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Gray Rhino & Company Founder Michele Wucker spoke about The Gray Rhino with Linda Popky on her Marketing Thought Leadership podcast. Linda’s a marketing powerhouse, named one of Silicon Valley’s Top 100 Women of Influence and author of Achieve Strategic Advantage with Marketing that Matters (Bibliomotion, March 2015). We talked about the importance of changing our focus from the unlikely to the highly probable events we may think are too big to impact; the three Gray Rhinos that marketers are likely to face, and why New Coke may have been the best thing that ever happened to Coca-Cola. Follow this link to listen to the Marketing…

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The top right hand quadrant of the World Economic Forum’s annual Global Risks Report is home to highly likely, high impact dangers that have not been resolved: climate change, weapons of mass destruction, water scarcity, mass forced migration, and energy price shocks. All too often, policy and business leaders neglect risks like these even after recognizing them.

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Throughout history, technological breakthroughs have created industrial revolutions that have shaped not only how we produce goods and services but also the movement of people around the world. The Fourth Industrial Revolution, also known as the New Machine Age, is no different. As increasing automation makes some jobs obsolete and additive manufacturing moves industries and jobs across national borders, these technological changes will upend the politics and economics of global labour migration. Spindles, steam, bytes The First Industrial Revolution began in Great Britain in the 18th century with new machines that switched textile production from hands to machines. In turn,…

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