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FAIR Institute: Jack Jones and Michele Wucker on Why We Don’t See Risks Coming

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It was a meeting of the minds: FAIR (Factor Analysis of Information Risk) model creator Jack Jones, who’s dedicated his career advocating for quantitative, critical thinking against the easy-button practices of conventional cyber risk management—and Michele Wucker, author of The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore, a highly acclaimed book that’s getting renewed buzz as a result of the “unforeseen” coronavirus crisis that was all along like a snorting gray rhino about to charge.

Watch this video for a fascinating conversation that will put you on the lookout for gray rhinos in your risk landscape.

View on the FAIR Institute blog

Read the FAIR Institute blog post by Jeff Copeland: “From a FAIR™ Institute Perspective, COVID-19 Isn’t a Black Swan. It’s a Gray Rhino“

Michele Wucker
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Michele Wucker is a policy and business strategist and author of four books including YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World and the global bestseller THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore. Read more about her at https://www.thegrayrhino.com/about/michelewucker

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