OODA LLC Co-founder Matt Devost interviewed Michele Wucker on OODACast about Identifying and Confronting the Obvious Risks of Gray Rhinos, broadcast February 1, 2021.
OODA describes the episode: “During this interview, Michele takes us through the concept of Gray Rhinos with real-world historical examples, discussion of future Gray Rhinos, and strategies for engaging in real actions to identify, respond to, and mitigate future Gray Rhinos in business, society, and global affairs. The concept of a Gray Rhino is hugely important and has become embedded in how we evaluate risks at OODA with our customers.”
Watch and listen here:
Founder & CEO at Gray Rhino & Company
Michele Wucker is a policy and business strategist and author of four books including YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World and the global bestseller THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore. Read more about her at https://www.thegrayrhino.com/about/michelewucker
Latest posts by Michele Wucker (see all)
- Constructing cognitive models using the gray rhino risk framework - October 15, 2025
- Substack Gray Rhino Wrangler Short Series: the Big Ugly Debt Gray Rhino - September 30, 2025
- Kerala’s Landslide Grey Rhino - September 15, 2025
