Creative employees are more likely to take two kinds of positive risk: innovation and social risk
The creative process must begin with originality, imagination and risk taking, but many describing themselves as creative focus more on the ‘ideas’ part of the equation than on any end product.
As thrilling as it is to see a new book being “born” it’s also a bit terrifying for authors to release our ideas into the world. Will people “get” what we’re talking about? Will they disagree? Will they find an error that went uncaught? Worst of all, will they decide not to pay attention at all? It’s risky to invite readers to embrace and adapt an idea, because they sometimes mean it in ways we’d prefer them not to.