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You are at:Home»Media»In the Media»The Gray Rhino at #CFAEdge

The Gray Rhino at #CFAEdge

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By Michele Wucker on June 5, 2017 In the Media

Gray Rhino & Company CEO Michele Wucker spoke at the 70th CFA Institute Annual Conference in Philadelphia May 21, 2017, applying the gray rhino framework to challenges facing the financial management industry.

Peter M.J. Gross summarized the talk: “Is Your Gray Rhino Plan in Place?”

View the Virtual Link interview (scroll to 0:51)

 

 

 

 

Storify by
Michele Wucker
Mon, Jun 05 2017 15:46:59

The Gray Rhino at #CFAEdge

70th CFA Institute Annual Conference -Sharpen Your Investment Edge

  1. ResearChallenge

    CFA Challenge@ResearChallenge
    Do you have a plan for dealing with Gray Rhinos? @wucker explains why being prepared is important  https://buff.ly/2qxETac  @pmjgross #CFAedge

     

     

    Sun, Jun 04 2017 13:06:17

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  2. CFACleveland

    CFASocietyCleveland@CFACleveland
    Do you have a plan for dealing with Gray Rhinos? @wucker explains why being prepared is important  https://cfa.is/2rvgOof  @pmjgross #CFAedge

     

     

    Thu, Jun 01 2017 20:01:27

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  3. Do you have a plan for dealing with Gray Rhinos? @Wucker explains why being prepared is important https://t.co/GfIcJCBW0F @pmjgross #CFAedge https://t.co/2fa85HIkHq

    Do you have a plan for dealing with Gray Rhinos? @wucker explains why being prepared is important  https://cfa.is/2rvgOof  @pmjgross #CFAedge pic.twitter.com/2fa85HIkHq

     

     

    CFA Institute®@CFAinstitute
    ·

    Wed, May 31 2017 23:00:52

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  4. CFASocietiesAus

    CFA Australia@CFASocietiesAus
    Do you have a plan for dealing with Gray Rhinos? @wucker explains why being prepared is important  https://cfa.is/2rvgOof  @pmjgross #CFAedge

     

     

    Wed, May 31 2017 23:00:48

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  5. MarketIntegrity

    CFA Market Integrity@MarketIntegrity
    Do you have a plan for dealing with Gray Rhinos? @wucker explains why being prepared is important  https://cfa.is/2rvgOof  @pmjgross #CFAedge

     

     

    Wed, May 31 2017 22:00:03

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  6. CFAinstitute

    CFA Institute®@CFAinstitute
    .@wucker ‘s #CFAedge message about gray rhinos is optimistic: we can see them coming, and we can decide how to react  https://cards.twitter.com/cards/cjar4/49obj …

     

     

    Wed, May 31 2017 10:45:57

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  7. CFAinstitute

    CFA Institute®@CFAinstitute
    @wucker ‘s #CFAedge message about gray rhinos is optimistic: we can see them coming and we can decide how to react.  https://cards.twitter.com/cards/cjar4/49o8q …

     

     

    Wed, May 31 2017 10:38:46

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  8. CFAinstitute

    CFA Institute®@CFAinstitute
    “The most obvious thing is what escapes us” said @wucker while introducing gray rhinos to #CFAedge attendees  https://cards.twitter.com/cards/cjar4/49o89 …

     

     

    Wed, May 31 2017 10:37:51

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  9. cfaaustin

    CFA Austin@cfaaustin
    Do you have a plan for dealing with Gray Rhinos? @wucker explains why being prepared is important  https://cfa.is/2rvgOof  @pmjgross #CFAedge

     

     

    Tue, May 30 2017 21:15:04

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  10. CFAToronto

    CFA Society Toronto@CFAToronto
    Do you have a plan for dealing with Gray Rhinos? @wucker explains why being prepared is important  https://cfa.is/2rvgOof  @pmjgross #CFAedge

     

     

    Mon, May 29 2017 21:00:52

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  11. CFApubs

    CFA Publications@CFApubs
    Do you have a plan for dealing with Gray Rhinos? @wucker explains why being prepared is important  https://cfa.is/2rvgOof  @pmjgross #CFAedge

     

     

    Mon, May 29 2017 20:59:01

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  12. CFAasia

    CFA Institute APAC@CFAasia
    Do you have a plan for dealing with Gray Rhinos? @wucker explains why being prepared is important  https://cfa.is/2rvgOof  @pmjgross #CFAedge

     

     

    Mon, May 29 2017 10:00:00

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  13. CFAinstitutemea

    CFA Institute EMEA@CFAinstitutemea
    Do you have a plan for dealing with Gray Rhinos? @wucker explains why being prepared is important  https://cfa.is/2rvgOof  @pmjgross #CFAedge

     

     

    Mon, May 29 2017 06:00:01

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  14. CFAPHL

    CFA Philadelphia@CFAPHL
    Do you have a plan for dealing with Gray Rhinos? @wucker explains why being prepared is important  https://cfa.is/2rvgOof  @pmjgross #CFAedge

     

     

    Sun, May 28 2017 13:15:15

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  15. CFA_Houston

    CFA Society Houston@CFA_Houston
    Do you have a plan for dealing with Gray Rhinos? @wucker explains why being prepared is important  https://cfa.is/2rvgOof  @pmjgross #CFAedge

     

     

    Sat, May 27 2017 00:00:42

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  16. CFAinstitute

    CFA Institute®@CFAinstitute
    Do you have a plan for dealing with Gray Rhinos? @wucker explains why being prepared is important  https://cfa.is/2qOAOjd  #CFAedge

     

     

    Mon, May 22 2017 19:30:21

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  17. gubb_nicola

    Nicola Gubb, CFA@gubb_nicola
    Enjoying the conference session presented by women at the top of their game
    @Pamela_Meyer
    @wucker
    Elizabeth Corley
    @WDBinvestments #CFAedge

     

     

    Mon, May 22 2017 14:26:09

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  18. That branding on the other side of the window is entirely accidental!.. Great catching up with @wucker over dinner at #CFAedge https://t.co/11YUMogwMC

    That branding on the other side of the window is entirely accidental!.. Great catching up with @wucker over dinner at #CFAedge pic.twitter.com/11YUMogwMC

     

     

    Lutfey Siddiqi@Lutfeys
    ·

    Mon, May 22 2017 14:20:48

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  19. BurtEmilyA

    Emily Burt@BurtEmilyA
    #CFAedge – 7% of Financial services CEOs feel very prepared for innovation yet spending on tech is only rising by 4% @wucker

     

     

    Sun, May 21 2017 20:28:29

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  20. pmjgross

    Peter M.J. Gross@pmjgross
    A stronger decision-making process: At #CFAedge, @wucker says it makes the difference between the sightseers and the pancakes.

     

     

    Sun, May 21 2017 20:25:18

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  21. pmjgross

    Peter M.J. Gross@pmjgross
    At #CFAedge, @reshmakapadia asks @wucker: How do you distinguish between a relevant risk (rhino), and an irrelevant risk (“limpy hippo”)?

     

     

    Sun, May 21 2017 20:24:02

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  22. The key 'Gray Rhino' questions we should be asking ourselves as a business. @wucker #CfAedge https://t.co/96anmgRnKK

    The key ‘Gray Rhino’ questions we should be asking ourselves as a business. @wucker #CfAedge pic.twitter.com/96anmgRnKK

     

     

    SATRIX Investments@SATRIX_SA
    ·

    Sun, May 21 2017 20:20:56

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  23. The What's and How's - @wucker ##CFAedge https://t.co/2mxugETlvQ

    The What’s and How’s – @wucker ##CFAedge pic.twitter.com/2mxugETlvQ

     

     

    Barry Grossman, CFA@barrysgrossman
    ·

    Sun, May 21 2017 20:19:09

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  24. ConradieHelena

    Helena Conradie@ConradieHelena
    “As a business you should question where you are all the time. Diversity is one of the strongest tools you have.” @wucker #CFAedge

     

     

    Sun, May 21 2017 20:12:50

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  25. pmjgross

    Peter M.J. Gross@pmjgross
    Paradox identified by @wucker: Fixing small problems is less expensive, but that’s also when you’re less likely to deal with them. #CFAedge

     

     

    Sun, May 21 2017 20:11:02

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  26. What are we as an industry doing - @wucker #CFAedge https://t.co/neINNBBIR8

    What are we as an industry doing – @wucker #CFAedge pic.twitter.com/neINNBBIR8

     

     

    Barry Grossman, CFA@barrysgrossman
    ·

    Sun, May 21 2017 20:07:45

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  27. #CFAedge presentation from @Wucker: Ignoring a problem doesn't make it go away. https://t.co/skHltaGokI

    #CFAedge presentation from @wucker: Ignoring a problem doesn’t make it go away. pic.twitter.com/skHltaGokI

     

     

    Peter M.J. Gross@pmjgross
    ·

    Sun, May 21 2017 20:02:18

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  28. researchpuzzler

    tom brakke@researchpuzzler
    why we muddle: lack of resources, lack of urgency, entrenched interests, perverse incentives, wrong narratives –@wucker at #CFAedge

     

     

    Sun, May 21 2017 19:56:39

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  29. pmjgross

    Peter M.J. Gross@pmjgross
    Diversity is more than just physical properties. Risk tolerance, thinking styles, @wucker says that these perspectives add strength #CFAedge

     

     

    Sun, May 21 2017 19:50:02

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  30. Nerina_Visser

    Nerina Visser, CFA@Nerina_Visser
    5 stages of a #GrayRhino: denial, muddling (#kickingcandownroad), diagnosing, panic, action @wucker #CFAedge  https://twitter.com/Nerina_Visser/status/866378882433380352 …

     

     

    Sun, May 21 2017 19:46:18

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  31. pmjgross

    Peter M.J. Gross@pmjgross
    Digital #disruption is a Gray Rhino facing financial services, says @wucker at #CFAedge. But we have a choice to see it & take action.

     

     

    Sun, May 21 2017 19:45:48

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  32. Possible areas of concern - @wucker #CFAedge https://t.co/V7Y49bbL6b

    Possible areas of concern – @wucker #CFAedge pic.twitter.com/V7Y49bbL6b

     

     

    Barry Grossman, CFA@barrysgrossman
    ·

    Sun, May 21 2017 19:45:46

    ReplyRetweetFavorite
  33. Nerina_Visser

    Nerina Visser, CFA@Nerina_Visser
    #GrayRhino = obvious, highly probable, dynamic. You have a choice to respond, or not, but most responses fall short @wucker #CFAedge  https://twitter.com/Nerina_Visser/status/866378102015963140 …

     

     

    Sun, May 21 2017 19:43:16

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  34. pmjgross

    Peter M.J. Gross@pmjgross
    “The most obvious thing is what escapes us” @wucker at #CFAedge explaining how she chose the term Gray Rhino for oncoming challenge.

     

     

    Sun, May 21 2017 19:42:39

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  35. researchpuzzler

    tom brakke@researchpuzzler
    .@wucker talking about gray rhinos and investment decision making at #CFAedge ~ amazingly, a group of rhinos is a “crash”

     

     

    Sun, May 21 2017 19:42:05

    ReplyRetweetFavorite
  36. Nerina_Visser

    Nerina Visser, CFA@Nerina_Visser
    Why the Gray Rhino should get much more attention than the Black Swan – Michele @wucker #CFAedge

     

     

    Sun, May 21 2017 19:40:10

    ReplyRetweetFavorite
  37. pmjgross

    Peter M.J. Gross@pmjgross
    At #CFAedge, @wucker is introducing the Gray Rhino’s cousins: Combine Elephant in the Room’s obviousness with Black Swan’s catastrophe.

     

     

    Sun, May 21 2017 19:39:38

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  38. @wucker defining the Gray Rhino #CFAedge https://t.co/LxC4ddETAE

    @wucker defining the Gray Rhino #CFAedge pic.twitter.com/LxC4ddETAE

     

     

    Barry Grossman, CFA@barrysgrossman
    ·

    Sun, May 21 2017 19:37:51

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  39. pmjgross

    Peter M.J. Gross@pmjgross
    #CFAedge now: @reshmakapadia is opening @wucker’s session on recognizing and taking action to address obvious dangers.

     

     

    Sun, May 21 2017 19:32:14

    ReplyRetweetFavorite

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Michele Wucker is a policy and business strategist and author of four books including YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World and the global bestseller THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore. Read more about her at https://www.thegrayrhino.com/about/michelewucker

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