Michele Wucker participated in a conversation asking “Is Your Business Risky Enough?” as part of the Innovation #IRL series moderated by Grey Consulting Global CEO Leo Rayman. Fellow panelists were Andrew Barraclough, Global VP of Design at GSK, and Tatiana Lemos de Lemos, Senior Marketing Advisor and Innovation Accelerator at Nestlé.
Most humans are designed to resist the new and unfamiliar. That’s why we see many businesses funnel their resources toward incremental improvements rather than riskier, higher-return bets.
But what if we could understand our relationship with risk better, and tip the scale in favor of truly disruptive innovation?
Watch and listen below:
Innovation: #IRL is a summer-long virtual event series, hosted by Grey Consulting and Grey, that explores the art, discipline and business of innovation in real life – because innovation happens out in the real world: in the streets, in conversation, in getting your hands dirty. Every month the series features academics, creative whackjobs, industry innovators and more on an #innovationIRL theme.